Coaching · Consulting · Speaking

Leadership by Design.

I help mission-minded leaders lead themselves first — so the impact they carry is built on who they really are. Coaching, consulting, and speaking to help you fulfill your potential and maximize your design.

Trusted by leaders and organizations including
AT&T The City Church Cricket Wireless Speaking Spirit Chick-fil-A Hope Tabernacle Tumi AT&T The City Church Cricket Wireless Speaking Spirit Chick-fil-A Hope Tabernacle Tumi
The tension

Some of it built you. Some of it is blocking you.

The frustration you're feeling has a purpose: your now is pushing you toward your next. But you can't step into tomorrow carrying everything that worked yesterday. The success that got you here won't always produce what's ahead — and wisdom is knowing what to carry forward and what to finally set down.

Where do you need clarity?

You weren't built to replicate.

You weren't built to replicate another leader — you were built to reveal the design already in you. That's the throughline in every room I step into. Whether you're leading yourself, an organization, or a stage full of people, the work starts the same place: alignment before strategy. Find the door that's yours.

For Leaders

You're carrying more, with less clarity.

You're operating at a higher level, but the clarity that once guided you has turned to fog. Through one-on-one coaching, I help you lead yourself first — aligning who you are with how you lead, so you move from pressure to purpose.

Explore coaching →
For Organizations

Your growth has outpaced your structure.

The mission is real and the people are gifted, but the systems haven't caught up. Through my consulting work, I help you align culture, structure, people, and systems — so growth becomes sustainable.

Explore consulting →
Speaking

Your team needs more than motivation.

From keynotes to team offsites to workshops, I design experiences that don't just inspire for a day — they move hearts, shift mindsets, and spark transformation that outlasts the room.

Explore speaking →
My approach

Identity before performance. Formation before output.

What you do under pressure isn't a character failure — it's your habit structure made visible. So I help leaders change the structure underneath, blending faith-rooted wisdom with research-backed leadership science. Not hype, not therapy, not a personality printout — the real work of decreasing the gap between who you're called to be and how you lead.

20+
Years leading
3
Certifications
4C
Framework
1
Throughline: design
Rashad Shabazz
About

Trusted Coach & Advisor.

For over 20 years I've led as a founder, teacher, trainer, coach, and consultant — guiding high-capacity leaders, from Fortune 100 executives to fast-growth teams, through seasons of scale, clarity, and change. I founded Maximize Design to help leaders align identity, strategy, and systems and produce measurable outcomes. I'm certified through Maxwell Leadership, the Center for Executive Coaching, and as a Certified High Performance Coach, with degrees in Organizational Leadership and Theology.

Lead by design, or lead by default. One reveals who you were made to be. The other just reacts.

— The idea this whole thing is built on

To strengthen the leaders who strengthen the world.

Whether it's a stage, a coaching seat, or your organization — let's decrease the gap between where you are and everything you're called to.

Book a discovery call